Typography is the system of moveable type that has been passed along since Gutenberg’s invention, yet it also includes hand lettering, calligraphy, and digital type. Digital type is the typography that is most common for use on webpages. The white space surrounding digital type is also part of the typography, as white space balances and counteracts the lettering.
Printing on paper says a lot about a business, which is why marketers do more than stick with a single color or texture throughout their marketing campaigns. But among the thousands of combinations in stocks, weights, sizes, coatings and folding types, how can you choose the best paper for your printing needs?