Now that everything is in order including the right way to present the brand and its elements, it is time to properly construct a style guide that will ensure the brand identity is being used correctly.
Color choice does not only brighten up the look but emotions are attached to color. This means you cannot just choose them at random, getting the right color or colors to go with the right images is an art.
Free sketching with simple pencil and paper is the order of things in the first round of logos or initial proofs stage. It is when we play with ideas about harmonizing imagery, core shapes and logo marks all in black and white.
Original content is critical for a brand to stand out and getting it right at this stage is like striking gold. This stage for generating ideas for the visual and interactive content for the audience will ensure a good impact.
Branding is a crucial step to differentiate yourself from competitors in the market. It goes far beyond a style guide or a logo. At every touchpoint, your customer's experience will be swayed by your brand identity.
In the grand scheme of things, it’s a good idea to keep your logos, fonts, imagery and color consistent across any media. Everything mentioned in previous posts on design and branding needs to be “echoed” across other design ideas. Inconsistency is one of the leading brand and graphic design issues businesses face.
Imagery is eye candy to the consumer. Their eyes will catch the imagery before they consider the font and color. The image will also incite the initial feelings that can galvanize or repel the consumer.
First, understand that a logo is not a font. It’s not a photo, either. A logo is a combination of font and photo elements, created with a sole purpose: to present the brand’s ideas, ideologies and “feeling.”
Great branding takes time, and we feel its pitfalls deserve mentioning. Your brand image can take years to plan, implement and improve. Imagery, sales psychology, branding initiatives and even legibility play a role—and too many businesses craft them incorrectly.
Your brand, which centers on a logo design, allows you to generate a centralized image for marketing purposes. Every time a consumer sees your brand ideally they will connect the idea and concept of your business to the brand.
Are you ready for your marketing and branding to be adapted to fit your market?Whatever your intentions with your current design project, you have to be open about these when dealing with your creative agency.
Typography offers more than just the look of text. This is an art form that helps create an overall feel, voice, style, image and message. More specifically good typography keeps people interested and reading, which is key to getting your marketing message across. When you are working with branding, typography can be the turning point at which your messages turn into a brand.
This spacing is an important part of the process of producing just the right message. White space offers printers a chance to counterbalance the busy scene of typography with a peaceful and calming point of reflection
Printing can be affordable. And in today’s age, it is a necessary marketing tactic to stand out in the crowd amongst the masses of digital communication. Here are a few simple tips to help stay in control of your print project budget so it doesn’t break the bank!
Every project that you take on will have a start and an end, whether you are printing business cards, envelopes, brochures or invitations. The goal is to reach the finish line with a cohesive, marketable project in hand to send out through direct mail.
Infographics are often a mash-up of confusing data and information that can be overwhelming for your market to consume. A good infographic utilizes data and simplifies the information for the reader to easily understand.
Choosing the right paper can be fun or stressful. But adding pizzazz is always fun! From brochures to letterhead, every type of printed material geared at marketing and branding your business should be consistent.
Printing on paper says a lot about a business, which is why good designers do more than stick with a single color or texture throughout their marketing campaigns. But among the thousands of combinations in stocks, weights, sizes, coatings and folding types, how can you choose the best paper for your printing needs?
When choosing stationery, look for a type of paper that comes with a wide line of text weights, or thickness, of the paper. The more freedom you have to play with the weight of the paper, while keeping the same color, texture and overall feel, the better off your business brand will be.