The logo can only work well within certain size constraints, mediums, formatting scenarios and color spaces. Using them in an unspecified manner will cause weakness in visual communication.
Branding is a crucial step to differentiate yourself from competitors in the market. It goes far beyond a style guide or a logo. At every touchpoint, your customer's experience will be swayed by your brand identity.
Make sure you use colors in your logo that portray the personality you want associated with your brand and that are distinct from your close competitors.
In the grand scheme of things, it’s a good idea to keep your logos, fonts, imagery and color consistent across any media. Everything mentioned in previous posts on design and branding needs to be “echoed” across other design ideas. Inconsistency is one of the leading brand and graphic design issues businesses face.
Typography offers more than just the look of text. This is an art form that helps create an overall feel, voice, style, image and message. More specifically good typography keeps people interested and reading, which is key to getting your marketing message across. When you are working with branding, typography can be the turning point at which your messages turn into a brand.