Your products and services can easily be compared to that of your competitors, and an outstanding graphic design statement will make you shine among the rest.
Branding is a crucial step to differentiate yourself from competitors in the market. It goes far beyond a style guide or a logo. At every touchpoint, your customer's experience will be swayed by your brand identity.
Make sure you use colors in your logo that portray the personality you want associated with your brand and that are distinct from your close competitors.
In the grand scheme of things, it’s a good idea to keep your logos, fonts, imagery and color consistent across any media. Everything mentioned in previous posts on design and branding needs to be “echoed” across other design ideas. Inconsistency is one of the leading brand and graphic design issues businesses face.