The popularity of infographics has steadily grown over recent years, according to the Google Trends data. An infographic can use key takeaways and statistics to deliver information or tell a story in a way that is easier to consume that other types of content delivery. Add pie charts and graphics, information and data to increase the aesthetics.
An infographic can add more visual appeal and impact. Here are seven steps to turn an average infographic into a great one.
Branding - your message and the visual components must support your brand.
Content - what you say must be of value to your target market.
Typography - the use of fonts can make or break a good infographic. Keep it simple and easy to read.
Colors - use no more than 4 fonts. To make your infographic more appealing and easier to read, use colors that contrast for each other. The color scheme should also fit well with your branding.
Data Visualization - pie charts and graphs are often overused and lacking in real content. Be strategic with your data. This is a great way to showcase your message, when done right.
Logo - Don’t splash it all over. It doesn’t belong at the top, as a watermark in the middle or anywhere it fits. This approach will only make your content to appear sponsored or branded, and readers aren’t likely to trust it. Your goal is to educate, inform or entertain your audience, not to self-promote.
What’s next? Distribute your infographic strategically. Use social media, your own website or blog and your newsletter.
Infographics can be great tools for driving quality traffic to your site and can position you as the expert in your industry. Do it right and make it work for you.