Planning your marketing budget takes precision thought and vision. Seat-of-the-pants marketing is unfocused and ineffective. As a matter of fact, that approach can be downright disastrous. There’s a lot to consider, such as web design, social medial marketing, printing, branding and outbound marketing strategies. An effective marketing plan needs to have clear objectives, budgets and deadlines in order to achieve your long-term strategic goals. It’s your roadmap to success. And with the New Year rolling in, it’s time to make some resolutions to grow business and increase your brand’s image.
Does your web design reflect your brand’s message and personality? It should incorporate the right colors that fit what’s being sold. For example, Harley Davidson uses browns and blacks to reflect an image of ruggedness and coolness. Once you’ve decided upon the best colors, use them consistently across all platforms. This consistency will increase consumer instant recognition of your brand.
Today, it isn’t enough to just have a website for your business. Your digital storefront should extend to social media marketing sites like Twitter and Facebook. Without a doubt, your marketing budget needs to include monies for social media marketing in order to stay ahead of your competition. It gives you the opportunity to keep your company’s name in front of potential customers and to offer incentives to buy. Be sure to Facebook and tweet about new products, promotions and include coupon codes. You’ll even find potential customers that you didn’t know existed. Social media marketing is a huge part of marketing in the new millennium and an effective way to benefit from lead generation.
One of your New Year’s resolutions should be out with the old and in with the new when it comes to marketing. Ditch the old outbound marketing methods and go with inbound marketing methods. Instead of buying ads and email lists, you’ll be focusing on creating quality content that draws people toward your brand. Use blogging to establish your brand as a credible source of information. Include videos and podcasts to share valuable information instead of intrusive ads.
Good web design, social media marketing and inbound marketing strategies are smart strategies to include in your marketing budget for the New Year.