WHY YOUR BUSINESS NEEDS SOCIAL MEDIA
It seems as if we are always hearing business owners say, "I really wish I knew how to use our Social Media better, but it is just so much work. Does it really increase ROI?" The answer is that yes, it does increase ROI if pursued correctly, and it doesn't have to be as much work as you think. Social Media offers an opportunity to fundamentally revolutionize the way your company interacts with customers and prospects. It gives customers a chance to air their complaints or praises directly with a real person, and it gives you a chance to put your customer first, making them successful. If you are not using Social Media, you are missing out on connecting with customers that could turn into powerful influencers for your brand.
If your company has standout logo and great branding, Social Media will add dialogue to your brand management. Think of it this way, the logo is the body, brand management is the brain and Social Media is the heart. Social Media offers the chance to connect that our customers want.
Social Media drives brand loyalty. Customers can witness firsthand how you deal with and solve customer issues, how you listen to customer requests for product development and how you appreciate your customers. By showing the people behind the product, you humanize your company.
SOCIAL MEDIA METRICS
The metrics back up the value of connecting with customers through Social Media and making an emotional, human connection. A report from Deloitte Digital shows that shoppers are 29 percent more likely to make a purchase the same day when they use Social Media to help shop either before or during their trip. People who use social media during their shopping process are four times more likely than non-users to spend more on purchases. People who consider themselves somewhat or very influenced by Social Media are six times more likely to spend significantly more than non-users due to their digital experiences.