As a client, communication is a key success component. Your creative requires intensive information, accessible direction and understanding to capture your vision, and we believe communication needn’t be difficult to achieve.
Understandably, the modern world is filled with online communication. Your creative intentions, often, are transferred via email. Clients propose projects to designers, who pass vital information to printers. Check out the methodologies surrounding effective communication—and how designer-printer communications work.
From Client to Creative: Transferal of Ideas
First, client ideologies must be completely relayed. Here, project boundaries, special needs and limits should be totally understood. Remote communication, primarily, should take place over email. When crafting an email surrounding project needs, be sure to include:
• Color schemes
• End-game needs
• Reference pieces
Inspiration pieces, in particular, should be included to assist the designer’s creative process. Any and all content should be delivered in written format, and project outlines should be discussed in a businesslike manner.
As a project takes form, follow-up communication is common. Eventually, you’ll need to scan over additional communication pieces. Similarly, you’ll need to coordinate project goals. Don’t be afraid to offer positive critique. Project guidance is contingent upon total communication, and the designer needs to know if each objective is met. Designers meet client specifics, so critique is necessary.
Any needed changes should, however, be written in email format. Where telephone communication is considered, the following should be noted:
• Immediate project changes
• Deadline changes
• Size discrepancies
• New ideas
From Design to Print: Communication Coordination
Silen6 utilizes technology, years of expertise, and forethought to coordinate projects, ensuring original designs are accurately, beautifully printed. Certainly, communication between designer and printer is vital. Once an idea has been drafted and solidified, accurate printing is to be expected.
Communication begins with file consolidation. Keeping a design file full of information ensures quick, effective printing strategies. Any design files sent to a printer should contain:
• Crop marks
• Accurate sizes
• At least 1/8-inch standard bleeds
• CMYK Colorspace
• A minimum of 300 DPI
• The press’s color profile
Take a look at our design portfolio for ideas for your next project.
The Color Profile
The color profile, itself, should include information pertaining to specialty printing techniques, like spot UV, foil or emboss inclusions. Such features should be called out as defined, separate spot colors. Similarly, any template specifics should be defined, such as:
• A template as a separate file
• Non-overlaid templates
• A template over artwork
Colorspace, meanwhile, should define scores, paper print needs and paper type. The paper’s style, color, texture and weight should be noted. Additionally, finished size, score points and flat sizes should be noted. Many dynamics shape a designed image, though ending prints contain a wealth of physical dynamics.
Still have questions?
Silen6 works with presses on a daily basis. Give us a call if you have any questions. We're happy to share any helpful info with you.