Wrapping Up Your Print Project

We have recently been sharing lots of tips for selecting the right paper for your next branded marketing project. Here is a quick recap:

  1. Choosing the right paper

  2. Understanding your paper’s purpose

  3. Adding speciality techniques to stand out

  4. Saving money on print projects

We are almost done with our print project. Today’s we will share a few tips and decisions you need to make to wrap up your print job.


Is there a fold?

By the time the ink on the paper is dry, you are ready to get your product bound, presented or shipped out as your finished project. At this stage, all that’s left at the printer is the finishing work. Design Shack points out the many types of folding styles used to finish a brochure, card, announcement, invitation or booklet:

  • Accordion fold allows you to fold the material as much as desired, and is typically used for brochures.
  • Tri-fold is another popular method for brochures, when creating six pages for content and graphics.
  • Short fold is another way to fold brochures, although it’s less common.
  • Gate fold creates a window style, and is ideal for announcements and invitations.
  • Half-page fold is typical of greeting cards and also useful for booklets.


Scoring and Binding

Another way to finish a project is to score or bind the paper material. Before choosing one of these, ask the printing professional how well the paper will withstand these methods. For example, certain paper types are known to crack when scored. A sturdier paper is a better choice for scoring a paper product.


Sealing the Deal for Printing Projects

Every project that you take on will have a start and an end, whether you are printing business cards, envelopes, brochures or invitations. The goal is to reach the finish line with a cohesive, marketable project in hand to send out through direct mail. With the right paper for your project, your next printed marketing campaign will be a winner!