How to Choose the Right Font?

Choosing Categories in Typography

The first main hurdle when accomplishing correct typography is choosing the font category. You may wonder how in the world you are supposed to choose just one font type when there are so many available. For starters, choose between serif and san serif:

Serif fonts have tails or feet aka serifs attached to the ends of the letters. These are useful for reading faster since they help letters flow into each other via the serifs. Serif fonts feature variations of thin and thick lines that is notable for certain types of projects. Examples of serif fonts include Times New Roman, Century Schoolbook, Bodoni and Garamond.

San serif fonts do not have tails or feet attached to the lines. As a result san serif fonts are more blocky and ideal for printing headlines or titles. Examples of san serif fonts include Arial, Comic Sans, Franklin Gothic and Trebuchet.

Another form of font type is script. This is the type of font that appears to look handwritten. These are carried out in a cursive style or basic lettering. Types of script are calligraphic, handwritten and specially designed script fonts, such as Cezanne or balloon. Examples of script font include Lucida Calligraphy, Brush Script and Chalkboard.

Use these types of fonts sparingly as they are more difficult to read with speed. Designers typically use script for highlights of headlines, rather than using these for the entire copy. 

In order to choose a font you want to look at the following:

 

•Size of the letter
•Leading, i.e. line spacing
•Tracking
•Kerning
•Measure between and of the lettering Rank and scale of letters

Each of these aspects works in conjunction with the next to create an overall cohesive and emotional piece of content. Choose wisely, or hire a professional printing team to handle your type. 

Read the whole article here. 

Read the whole article here.