Understanding the Space for Lettering
Those terms, kerning, tracking and leading, sound out of place. Let’s look at these in greater focus. Kerning is the space that is between each individual letter. Tracking is the place that falls in between the groups of letters aka the words. Leading is the space that sits between lines of text or words. The measure of spacing is the overall length of text lines. Using these spacing terms your printing partner will be able to find precisely the right placement for lettering and lines. This spacing is an important part of the process of producing just the right message in any design.
Using White Space When Designing
As noted previously typography covers more than simply the lettering of a project. It also includes the white space surrounding the text. White space is any area on the printed page that does not have anything, i.e. text, graphics or borders. While you might not see the immediate value of white space, this area offers great potential for boosting typography. For instance, the use of white-space on food labeling is often viewed as the mark of a clean, healthy or fresh product. White space offers printers a chance to counterbalance the busy scene of typography with a peaceful and calming point of reflection.