Great branding takes time, and we feel its pitfalls deserve mentioning. Your brand image can take years to plan, implement and improve. Imagery, sales psychology, branding initiatives and even legibility play a role—and too many businesses craft them incorrectly.
Don’t worry, because we’re here to set the record straight. Businesses might fail in crafting a perfect brand from the get-go, but failure isn’t forever. Here are the most common branding and graphic design mistakes. Understanding these mistakes, and avoiding them, will help you prioritize style and legibility to attract—and keep—more customers.
A logo is not a font….nor a photo or just an image. Your logo is a combination of all of these created with a sole purpose - to present the brand’s ideas, ideologies and that “feeling” that your customer has when doing business with you.
Font mashups - using too many fonts and/or conflicting fonts can be distracting.
Imagery issues - similar to the font issue, using different types of images and/or conflicting imagery (cartoon and iconic, for example) can side-track your customers attention away from your message.
Color - ignoring the psychology of color can greatly impact your message.
Consistency - this might be the most common mistakes most businesses make with design and branding: creating willy-nilly design that is not consistent with the brand style.
Over the next few blog posts, we will address each one and give you the do’s, don’ts and strategies to implement.