Color Mistakes

Raise of hands, who is familiar with Color Psychology? It may sound like a strange concept, but color psychology isn’t hogwash. It’s verified by science, and it’s one of marketing’s modern marvels. Research suggest color psychology taps into a consumer’s personal experiences, preferences, cultural differences and even upbringing.


Before deciding on a color, check out this article. In general, the following colors express the following impacts:

  • Blue, which is widely used, implies seriousness, professionalism, sincerity and integrity.

  • Pink indicates a feminine touch and energy. It has a lovely floral note to it and promotes feelings of love.

  • Purple is a royal color especially deep purple. It implies magic, mystery and has a supernatural feel.

  • Brown, Black and White are also colors frequently used in branding. Check the above article for how these colors impact consumers.

  • Red implies aggression, danger, energy and passion. It can stimulate appetite and promote a dynamic logo.

  • Orange triggers feelings of modern thinking and innovation. It signals fun, affordability and even approachability

  • Yellow is commonly used to display caution. It can even signal feelings of cowardice.

  • Green, commonly used to promote organic foods, triggers feelings of freshness, growth and creativity.


Regardless of your color choice, make sure any colored fonts are readable together.  Also, watch out for fading colors in printed formats. It’s worthwhile, too, to check out any preexisting intellectual property rights surrounding similar images. Sometimes, color alone can warrant a copyright issue.