Infographics: Graphs, charts & plots...oh my!

Infographics are often a mash-up of confusing data and information that can be overwhelming for your market to consume. A good infographic utilizes data and simplifies the information for the reader to easily understand. Here's a list of some of the options for data visualization:

  • Graphs

  • Column charts

  • Pie charts

  • Histograms

  • Scatterplots

Creating graphs, pie charts and column charts can quickly capture the viewer’s attention. Use pictograms or icon charts to complement percentages.


• An icon chart is best kept simple with two different color tones. Often, data visualization deals with comparing a set of data points.

• Bar or column charts work well to show comparisons of categories. Anything that can be categorized or counted can be easily visualized with bar or column charts.  

• Pie charts, column charts and stacked column charts are ideal for showing the share of one value compared to others. Pie charts are most recognizable and can be easily interpreted by most. Both column and stacked column charts are universal and ensure readability.

• Histograms and scatterplots are two general ways to show distribution. But when you have non-aggregated data points, then a scatterplot to plot each data point is the best approach. Just be sure to cite the references for all of your data.

To wrap up, creating a visual impact with your data allows your infographic to have a greater impact, when done well.